Pets & Sets is currently supporting the AKC Canine Health Foundation - General Oncology Program Area with our charitable efforts. 10% of all merchandise sales are being donated to help fund canine cancer awareness in support of Atlas and the legacy he left in our home and with our fitness family.
You can shop our store or learn more about AKCCHF’s research efforts by clicking the button below.
Pets & Sets
Pets & Sets — a Next Level Fitness Academy brand, originated in the basement of owner Chad Demchik almost 5 years ago. Chad would train his fitness clients with his dog Atlas accompanying the clients for "workout support." The phrase "Pets & Sets" was coined to represent a pet to Atlas and then another set in the workout.
Atlas was diagnosed with a soft tissue sarcoma cancer in August 2023 and sadly lost his battle on December 22, 2023. In honor of Atlas and the contribution he has made to our family and the Next Level family over the years, the team is excited to launch an extension of Next Level Fitness Academy that focuses on charitable support to the canine community through health and fitness initiatives, as well as merchandise to showcase love of fitness and our four-legged companions.
"Atlas was always there to lend a paw when you need that extra push," says Amanda Demchik, Atlas' owner and business operations partner of Next Level. "He was always a welcomed addition to any session and clients loved his friendly and unique personality."
With the launch of Pets & Sets, a virtual bootcamp ran the entire month of October 2023, with 20% of the service fee benefiting the AKC Canine Health Foundation - General Oncology program area.
On November 5, 2023 Next Level Fitness Academy pulled off an incredible event to raise funds for canine cancer research in honor of our dog Atlas who has been courageously fighting a battle of his own this year.
We raised $𝟮,𝟯𝟯𝟬 and we couldn't have done it without the kind-hearted individuals that participated in this year’s charity bootcamp.
We donated a total of $𝟮,𝟳𝟳𝟱.𝟲𝟮 to the AKC Canine Health Foundation General Oncology Program area in honor of Atlas — this was in combination of the birthday bash bootcamp, wristband sales, new client enrollments and general merchandise sales.
A special THANK YOU to our sponsors, donators, local business and volunteers that helped make this event a huge success.
⛪ Venue: Assumption Cultural Center
🎵 DJ: Vin Amori
📷 Photo Booth: UV Photo Co
📸 Photographer: National Photo Scout
🎥 Video Production: HQ22 Creatives
🍪 Cookies: Cookie Baby
👕 T-Shirt Production: Threadz and Ink
🎈 Balloon Arch: Jessica Coldicott
💪 Assistant Coach: Michelle Jones
🤩 Volunteers: Jeff Howes, Kelly Thomas, and Lisa Patten
🐾 Cutest Celebrity Dog: Atlas
Donators: Matero Veterinary Services, The Coldicott Family, Lakeside Dog Grooming, Lebert Fitness, The Vitamin Shoppe, 1st Phorm, Barebells USA, American Dream, and Shores Meat Shoppe
Through the end of 2023, we continued to donate 10% of all merchandise sales to this cause, as well as $100 from all new client enrollments in the Next Level Fitness Academy VIP coaching program.
2024 Pets & sets initiatives
2024 had been an incredibly tough year for Next Level Fitness Academy due to the loss of our beloved Atlas. Grief had been at the forefront of our lives as we continued to discover our new normal without our best friend. We are continuing to keep Atlas' legacy alive through Pets and Sets and hope to make an impact on the animal community for years to come. Please read below for some of our charitable initiatives last year:
Ongoing - A percentage of merchandise sales through our store front will continue to benefit different charity causes and full donation dollars will be disclosed at the end of the year.
May/June 2024 - YouTube Blogger UnboundCrow raised money for miles in support of Atlas and the AKC Canine Health Foundation General Oncology Program through t-shirt sales and donations on her hiking adventures. She raised a total of $530 through her efforts!
October 2024 - We released a limited edition wristband and t-shirt design - Lift Heavy. Pet Dogs. 100% of proceeds from wristband sales through 10/31 and 20% of net proceeds from the t-shirt design benefited Brother Wolf Animal Rescue in their rebuilding and recovery efforts due to Hurricane Helene's devastation.
2025 Pets & sets initiatives
Ongoing - A percentage of merchandise sales through our store front will continue to benefit different charity causes and full donation dollars will be disclosed at the end of the year.
February 2025 - A percentage of merchandise sales through our store front, as well as an Instagram donation initiative was shared to raise funds for the Newfoundland Club of America Charitable Trust's Rescue Initiative.